RETHINKING DISTRIBUTION

Although enhanced communication is likely to impact on the traditional relationship between client and adviser, it seems likely that professional financial advice will continue to be a key element in investment decisionmaking. While GenerationY is likely to be a more informed and demanding client, it should not be forgotten that future financial advisers will also be drawn fromGenerationY, and combined with a sound education and a universe of more sophisticated and specialised products, professional advice will continue to command a premium. What can be expected to change is the attraction and servicing of new clients, and this is where a mastery of social media and new applications is expected to be key in terms of brand and reputation building. Also, growing innovation in new applications for specialist products and services, combined with an increase inmore impersonal trading platforms, can be expected to occur as features of future distribution strategies.

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