IDEAL ADVICE

Figure 17

Private bank

The survey was conducted by PwC and CACEIS between April and May 2010 across a representative sample of investment product distributors: private banks, IFAs, fund platforms, universal banks, online banks, and insurance companies. Their businesses are based in major European markets, including Austria, Belgium, France, Germany, Italy, Luxembourg, Switzerland and UK. They serve a wide range of investors, from retail investors to ultra HNWI. The survey covered several areas concerning distributors and advisors of investment products in Europe, namely current methodology to profile clients, product selection process, nature of advice offered to clients, channel and content of information delivered to clients and relation between distributors and product manufacturers. Appendix 2 PwC/CACEIS Financial Advisor/Distributor survey 2010

3%

3%

7%

Types of organisations

Independent financial advisor

10%

Fund platform

10%

54%

Universal bank

13%

Online bank

Source: PwC/CACEIS Financial Advisor/Distributor survey 2010

Insurance company

Other

Figure 18

13%

Continental Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Switzerland)

Origin of participants

37

UK

87%

Source: PwC/CACEIS Financial Advisor/Distributor survey 2010

Figure 19

Participation of the Top 10 European banks

Yes

40%

60%

No

Source: PwC/CACEIS Financial Advisor/Distributor survey 2010