SOCIALMEDIASTUDIES 2016

MESSAGE FROM THE AUTHORS

CACEIS and PwC Luxembourg together produced their first thought leadership paper on social media and asset management back in 2013*. At that time, our joint study was one of only a handful focusing on social media in the asset management industry, and was certainly a pioneer publication in the European marketspace. The report’s conclusions were both unexpected and illuminating, sparking more conversations, meetings and discussions than any of our previous collaborative projects. Three years on, social media usage in our industry has evolved rapidly, and the factors driving that change have also intensified. As the pace of change in the social media environment is brisk, we have elected to republish our study, to include updated information on all aspects of the intersection between social media and asset management. We believe this will once again provide a solid basis for further debate, discussion and progress. As a forerunner in the asset servicing industry, CACEIS has actively participated in social media for much of the time since it first exploded onto the scene. We have a clear understanding of its full potential, and currently leverage a number of social media outlets to reach out to and educate our customers, as well as monitor our online reputation. Taking full advantage of the business opportunities created by social media requires more than simply using them as a traditional broadcasting tool. Social media calls for a different strategy, where there is a heightened level of interaction between asset managers and their investors. It is only by fully engaging with people, especially the social media savvy millennial generation, that social media’s full business generation and investor retention capabilities can be achieved.

Joe Saliba CACEIS Deputy Chief Executive O cer

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