SOCIALMEDIASTUDIES 2016

TABLE OF CONTENTS

MESSAGE FROM THE AUTHORS

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EXECUTIVE SUMMARY

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INTRODUCTION

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SOCIAL MEDIA CONTINUES TO THRIVE

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SOCIAL MEDIA IS AN ESTABLISHED PART OF EVERYONE'S LIFE

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SOCIAL MEDIA IS NOW A KEY COMPONENT OF COMPANIES' MARKETING MIX SOCIAL MEDIA THRIVES IN THE ASSET MANAGEMENT INDUSTRY DESPITE A PATCHY

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REGULATORY FRAMEWORK

ASSET MANAGERS IN THE SOCIAL ERA —WHERE DO WE STAND?

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PRESENCE ON THE RISE

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IN THE 2016 RANKING, EUROPE IS CATCHING UP 24 LINKEDIN RULES - RECRUITMENT AND INVESTOR EDUCATION ARE THE MOST POPULAR TOPICS 26

PUSHING SOCIAL ERA BOUNDARIES — WHAT'S NEXT FOR THE ASSET MANAGEMENT INDUSTRY?

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PAYMENTS AND ACCOUNT MANAGEMENT VIA SOCIAL MEDIA CUSTOMER SERVICE ON SOCIAL MEDIA PLATFORMS

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SOCIAL MEDIA-BASED TESTING FOR PRODUCT DEVELOPMENT PRACTICES

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SOCIAL MEDIA LISTENING TO PROFILE CLIENTS

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CONCLUSION

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APPENDIX

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