SOCIALMEDIASTUDIES 2016

“W hav on of th highes level of interactivit o Faceboo compare t other platform , an w keep thi grad b sharin informatio an content o dail basi ”.

ROBO-ADVISORS PROVIDE DIFFERENT TYPES OF CONTENT AND ENGAGE MORE WITH INVESTORS The level of audience engagement 26 on Facebook is relatively highforrobo-advisorscomparedtotraditionalassetmanagers when considering the level of assets they manage on behalf third-party investors (see figure 11).

Alessandr Onan Chief Marketin Officer Mone Far

FIGURE 11 COMPARISON OF AUDIENCE ACTIVITY ON FACEBOOK BETWEEN ASSET MANAGERS AND SELECTED ROBO-ADVISORS

Global use of Facebook 2016

# likes / # posts

Charles Schwab Investment Vanguard Group eToro MoneyFarm Deutsche Bank AM / DWS PIMCO Prudential (incl. M&G) Franklin Templeton Investments T.Rowe Price

Fidelity Investments Putnam Investments Capital Group Sun Life Financial

Aegon AM BlackRock

Aberdeen AM Betterment Wealthfront Union Investment

1.000

2.000

3.000

4.000

5.000

Source: PwC Market Research Centre

30