SOCIALMEDIASTUDIES 2016

0% 80% 60% 40% 20% 100%

84%

53%

49%

36%

33%

27%

16%

11%

FIGURE 9

Youtube

LinkedIn

Twitter

Facebook

USE OF SOCIAL MEDIA BY PLATFORM 2013 – 2016, EUROPE AND US

2013

2016

European Asset Managers

US Asset Managers

0% 80% 60% 40% 20% 100%

0% 80% 60% 40% 20% 100%

84%

76%

63%

57%

55%

53%

49%

44%

36%

38%

35%

33%

27%

25%

16%

11%

Youtube

LinkedIn

Twitter

Facebook

Youtube

LinkedIn

Twitter

Facebook

2013

2016

2013

2016

Source: PwC Market Research Centre

0% 80% 60% 40% 20% 100%

76%

63%

57%

55%

44%

38%

35%

Youtube 2013 o professiona matter . A our targe audienc o socia medi i mainl B2B an professiona investor , Linke I i valuabl optio ”. Johan Hillebran Hea of Conten Managemen Robec 2016 25% “Linke I gather poo of professional lookin for referenc an sharin insight LinkedIn Twitter Facebook

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