Cross-Border Distribution of UCITS
A CACEIS PRODUCT DEVELOPMENT PUBLICATION - 2011
CONTEXT
Graph 3: Total European mutual fund assets under management by distribution channel, 2008–September 2010
100%
28.6
30.5
33.3
80%
60%
40%
71.4
69.5
66.7
20%
Legend
Captive channel Third-party distribution channel
0%
2008
2009
Sept-2010
Source: Cerulli Associates, 2011
Graph 4: Total cross-border mutual fund assets under management by distribution channel, 2008–September 2010
100%
31.9
34.1
45.2
80%
60%
40%
68.1
65.9
54.8
20%
Legend
Captive channel Third-party distribution channel
0%
2008
2009
Sept-2010
Source: Cerulli Associates, 2011
In France, Spain, Switzerland and Italy, open architecture has developed so far mainly via mul- ti-management (funds of funds) through which banks or insurance companies manage fund wraps that include a broad range of in-house products as well as products from the competi- tion. This enables banks to better control the products they distribute (products’ risk/perform- ance ratios, brand) while providing their customers with a broader range of products and with optimised asset allocation. Industry players also consider that this model limits risks related to a totally open architecture model, namely the difficulty and cost of providing appropriate advice for a large range of products and the difficulty to determine responsibilities of asset managers and distributors toward the investor. A May 2011 Cerulli proprietary survey, however, found that some of these “bank-centred” countries may now be ready for opening to new channels in their historical patterns. Indeed, when asked to evaluate the foreseen most important distribution channel for future French as- set management industry growth, survey players reported that IFAs and fund platforms have
page 12 | Cross-border distribution of UCITS
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