ASSET MANAGEMENT MOVES INTO THE SPOTLIGHT

Figure 23 AdvIsors’ AttItUdes towArd Asset mANAgers’ Use of soCIAL medIA

Figure 24 breAkdowN of top gLobAL Asset mANAgers ACCordINg to theIr LeveL of ACtIvIty oN soCIAL medIA pLAtforms *

2010 Study

2014 Study

15%

60%

38%

50%

15%

38%

40%

47%

30%

Truly interactive asset managers Asset managers without active accounts

Asset managers with active accounts

20%

47%

10%

Truly interactive asset managers Asset managers without active accounts

Asset managers with active accounts

Sources:CACEIS/PwC,SocialMediaStudies,AssetManagement in theSocialEra,2013

0%

Source : CACEIS/PwC, " Social Media Studies " , 2013

The leading asset management social media to their advantage rms are using

Asset management rms are not yet seeing the value of social media

Asset management to explore social media rms are smart

Social media is a wise use of asset management

Sources:CACEIS/PwC,SocialMediaStudies,AssetManagement in theSocialEra,2013

resources rms' time and

The impact of social networks on asset management is only starting to be felt. The asset management industry is just beginning to respond to the demands of customers who are changing the way they communicate and the way they do business. Going forward, the use of social media will be an important building block for the asset management industry as it moves into the spotlight by engaging directly with clients, thereby disintermediating banks and other distributors who currently own the end investors.

Source: American Century Investments—Fifth Annual Financial Professionals Social Media Adoption Study, 2014

Sources:AmericanCentury Investments -FifthAnnualFinancialProfessionalsSocialMediaAdoptionStudy,2014

Another survey 30 showed that one in three Generation Y respondents uses social media as a source of investment advice. As more and more people begin to integrate these platforms into their daily lives, that percentage is set to increase. However, the asset management industry is still weak in the use of social media. A CACEIS/PwC report 31 on use of social media among the largest global asset managers showed that nearly 40% of these asset managers are not active on social media and only 15% are truly interactive and engage the client in a two-way dialogue.

30 TD Ameritrade, "Annual Investors Index Survey", 2011 31 CACEIS/PwC, "Social Media Studies", 2013

* Top 100 global asset managers according to AuM and the top five asset managers with the largest net sales in 2012. The analysis included Facebook, LinkedIn, Twitter and YouTube

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